20-50%
Typical Media Efficiency Gains
From the diagnostic assessment, before further optimization
Results
Proof Over Promises
Every engagement is measured against the same numbers: what the spend identified, what converted, what it cost, and what reached pipeline. Here is what that looks like in practice.
The numbers
What Recent Engagements Have Produced
10x
Increase in Qualified MQLs
On a concurrent budget increase of only 347%
5.7x
Cheaper Cost Per Acquisition
$4,589 to $1,870 in 4 months
$1-3M
Media Productivity Gains
Through campaign restructuring and budget reallocation
Case studies
Pipeline Impact, By the Numbers
Five engagements, five different problems: measured against the metrics leadership actually tracks.
Case 01
The problem
Digital media spend was climbing without bookings to show for it. The diagnostic found heavy investment sitting in underperforming campaigns, with landing pages working against the traffic they were driving.
What we changed
Value-based bidding tests, landing page CRO, and Core Web Vitals fixes.
+18-37%
Increase in Bookings
$1-3M in media productivity gains identified
Case 02
The problem
The client was generating fewer MQLs through digital, and converting even fewer of those into qualified opportunities.
What we changed
A channel-specific assessment built a Focus/Optimize/Scale roadmap targeting spend efficiency and lead quality together, not one at the other's expense.
10x
Increase in Qualified MQLs
On a concurrent budget increase of only 347%
Case 03
The problem
A blended $990 CPA was hiding a much bigger problem: Brand carried 7% of spend and converted well, while non-branded consumed 93% of budget on keywords rated Below Average across the board.
What we changed
One new landing page earned Quality Score 7 and picked up 56% of NonBrand impressions, lifting the ad group's average from 3.02 to 5.27.
5.7x
Cheaper Non-Branded CPA
Also drove 10x more NonBrand demos, up from just one in January
Case 04
The problem
The client was hitting diminishing returns scaling paid search, with non-branded Quality Scores as low as 1.6 out of 10 and brand campaigns capturing only 14% Impression Share.
What we changed
Reallocated spend toward brand, and fixed the relevancy issues dragging non-brand down.
+108%
Increase in Brand Leads
Plus an estimated 50% more lead volume forecast from non-brand fixes alone
Case 05
The problem
The client suspected they'd disproportionately invested in Google and LinkedIn for down-funnel lead generation, with accounts that lacked the structure to even diagnose the problem.
What we changed
Restructured campaigns by device, tightened bid strategy, and improved landing page performance.
Cost per acquisition
Baseline → Projected → Actual
$1,454 → $937 cost per acquisition, a 35% reduction -- freeing up $82,000 in savings per quarter.
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