For more than two decades Chris has helped companies realize their growth potential through innovative strategies. He was responsible for leading the development of the Award-winning search practice at GroupM. He’s driven growth for brands ranging from Apple to Target by creating solutions that deliver results. For five years, he led the GroupM Next team that helped innovative start-ups and major brands connect. He’s a founding member of the Google, Bing and Yahoo! search advisory councils and was recognized by The Internationalist as one its Innovators of the Year in 2014.
Today, Chris helps C2Next clients realize the potential of “Up and to the right” for their business.He’s an active speaker and author who has focused the C2Next business around helping the next generation of successful companies realize their full-potential.
There is no corner of digital marketing that Mike hasn’t explored during his decade plus of agency experience. His path has been directed by a passion for technology, data, and the future, culminating in several years as Chief Technologist at GroupM Next. During his time there, he managed the strategy and execution of major technology platforms, including Adobe, Apple, and Amazon, across the GroupM portfolio and stood on the inaugural board of the Kenshoo Agency Council.
Mike also maintains an avid interest in emerging platforms and their impact on the future of marketing and society and has led personalized tours of major tech events for many years, including CES and Mobile World Congress. A man who vehemently defends eSports as legitimate theatre and unironically believes we are living in a simulated universe, Mike doesn’t shy away from any topic and welcomes the opportunity for lively debate.